Scouted.co.za is South Africa’s hub for discovering the most exciting stories, products, and opportunities in lifestyle, consumer trends, and e-commerce. We’re dedicated to uncovering hidden gems, spotlighting innovative startups, and sharing stories that inspire and connect. Scouting is our adventure—a quest to bring you what truly resonates in South Africa’s vibrant landscape. If you’re passionate about exploring unique perspectives and trends, Scouted offers a platform to share your voice, refine your craft, and engage with a community that celebrates discovery. Join us as we explore, uncover, and celebrate the extraordinary.
Scouted.co.za started as a simple idea: to explore and celebrate the stories, products, and people shaping modern South Africa. It wasn’t born in a boardroom or sketched out in a corporate strategy session—it grew out of countless conversations with entrepreneurs, creators, and innovators across the country who had something amazing to share but struggled to be seen.
The founder, a self-professed wanderer of local markets, indie stores, and tucked-away coffee spots, noticed something striking: South Africa is brimming with talent and creativity, but so much of it remains hidden in plain sight. There were incredible stories—of resilience, innovation, and passion—that deserved to be told. Scouted was created to do just that.
Initially, it was a side project, a small blog highlighting unique products and grassroots businesses. But the response was overwhelming. People wanted more than just recommendations; they wanted connection. They wanted to hear the stories behind the brands, the visionaries behind the startups, and the cultural shifts shaping how we live, shop, and think.
Today, Scouted.co.za has grown into a platform that celebrates discovery, diving deep into the intersections of lifestyle, consumer trends, and South African ingenuity. It’s not about gloss or surface-level features. It’s about authenticity—finding the extraordinary in the everyday and creating a space where South Africans can feel seen, supported, and inspired.
Scouted isn’t just a blog; it’s a passion project turned thriving community, driven by the belief that the best things in life are often waiting to be found if you’re willing to look.